Over the last 25 years, Mark has been directly involved in creating and directing sales strategies for high-value, high-profile properties and communities in the United States, Mexico and the Caribbean. His personal involvement and management has led to over $3 billion in home site and home product sales.
Mark is a former executive at IMI Resort Sales and partner at Traditions Management, LLC. He was integral in both envisioning and creating sales strategies for multiple real estate offerings including large-scale undeveloped land projects, turning them into award-winning communities, to high-end condominium projects with and without hospitality components, to private membership clubs. He has worked with real estate leaders from DMB, Intrawest, Crescent Real Estate Equities, Kerzner International and Brookfield Hospitality.
Mark’s specialty centers in defining and managing sales strategies that are uniquely focused on selling lifestyle properties. He has a tremendous talent for determining the specific qualities a property offers that will allure potential buyers to take action. His sales programs are designed to accelerate sales and maximize value by successfully optimizing product inventory, premium product pricing and release strategies.
With over two decades of success, Mark maintains relationships and partnerships throughout the real estate industry. He recently coordinated the sales and marketing program for the remaining condominium-hotel residences at The Reef Residences at Atlantis, Paradise Island, The Bahamas and sold 160 units in 36 months for approximately $100 million. He also executed the $80 million Founder Program launch of the Kukui’ula community in Kauai, Hawaii. Additionally, he has managed a $165 million, three-month, 121-unit beachfront, harbor-front and golf home site release in The Bahamas; customized a sales and marketing program for a $750 million golf community in Arizona; and participated in the Founder Sales and Marketing program for a grand opening weekend sales event in the Dominican Republic that resulted in $72 million in pre-construction sales.